the bay area. it is a very unique place in all of america. we also live in the technology center of what is going on in the nation and maybe the world. we really wanted to draft off the modern cleanliness of those companies, of google, twitter, apple, yahoo!, facebook. probably forget someone. they are fueling the economy, we want to draft off that. that makes this interesting. we added a hash tag to the name. no one's done that. we want the bay area -- i guess there are 8 million, maybe more or maybe less, we want them all to participate. by this logo it says come on, let's show the nfl we are in this together that. is pretty much it. [applause] >> short and sweet.